The art of hand embroidery

Every Jupe by Jackie piece begins with an individual design and the exceptional skill required to bring it to life by hand.

The embroidery is created in the atelier in Uttar Pradesh, northern India, where this intricate craft has been practised for generations. Using fine cotton thread and a needle, skilled embroiderers translate each motif into precise stitches, carefully considering colour, proportion and placement.

The knowledge and techniques behind Indian hand embroidery are passed from one generation to the next. Developing the necessary precision requires years of practice, patience and concentration.

Each piece is worked on individually. The embroidery cannot be hurried or reproduced through mass production. Small variations are part of the process and give every finished piece its own character.

Individual design, made by hand

Jackie Villevoye develops the designs with close attention to composition, colour and scale. In the atelier, these designs take shape stitch by stitch.

The embroidery is not simply applied as decoration. Its placement and intricacy can change the character of an entire shirt, tie, jacket or piece for the home. The result is distinctive, precise and unmistakably Jupe by Jackie.

Sustaining exceptional craftsmanship

Jupe by Jackie provides year-round work for more than 50 embroiderers and helps preserve a highly specialised craft in a world increasingly defined by mass production.

Many pieces are made to order. Hand embroidery naturally lends itself to this approach, allowing time and skill to be devoted to pieces that have actually been selected, rather than producing large quantities of stock.

Every stitch represents time, expertise and human attention. That is what gives each Jupe by Jackie piece its individuality.

Where does the embroidery take shape?
In the Jupe by Jackie atelier in Uttar Pradesh, northern India, where every piece is worked on individually by hand.

How is each design created?
Jackie Villevoye develops the motifs with close attention to colour, proportion and placement. Skilled embroiderers then translate each design into precise stitches.

What makes every piece individual?
Hand embroidery naturally creates subtle variations. No two pieces are exactly alike, giving every finished design its own character.

Why does hand embroidery take time?
Each motif is built stitch by stitch. The intricacy and precision require patience, concentration and years of experience.

Continue the story

Read more about Jupe by Jackie’s approach to sustainability, meet Jackie Villevoye, or explore the made-to-order and bespoke possibilities.