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About Jupe by Jackie

Based in the Netherlands and India's Uttar Pradesh, Jupe by Jackie is an internationally renowned fashion brand born out of a desire to shine light on the art of hand embroidery in a completely novel way. Revitalising a dying craft in today’s fast-paced fashion industry, Jupe continues to make its mark as leading embroidery house as it strives to let Indian artisanship not only live, but thrive.

Designer Jackie Villevoye established Jupe in 2010 , after having raised her five children. When they left home, Jackie’s lifelong enthusiasm for design became even more determined: having extensively studied the craft of Indian hand embroidery, Jackie embarked on a journey that led her to a highly talented team of embroidery craftsmen. A passionate collaboration was born.

Jackie’s main goal became, and still is, to draw attention to this impeccable art, passed down from generation to generation - giving Indian hand embroiderers the worldwide recognition they deserve.

Challenging the typical career paths women are advised to take, Jackie’s own life story can be reckoned as a true inspiration as well: having proven that regardless of age, you can always pursue new life purposes and achieve great success along the way.

Hand embroidery making the difference

2020: Shifting to online selling

As a brand fully focused on hand craft, Jupe by Jackie are up against the great beast of fast fashion. In order to survive and to keep bringing joy to those who feel a strong affection to the brand, we are adapting to our ever-evolving world by shifting our focus to online selling.

By condensing parts of the retail chain, we've been able to reduce our pricing by 40% - whilst still properly compensating the skilled work of the embroiderers we collaborate with.


The craft of the master hand embroiderers is passed on from one generation to the next, a centuries-long tradition.

It takes a young boy nearly fifteen years to become a professional: like a football player or ballet dancer, his childhood is devoted to learning this intricate craft. Jupe by Jackie’s objective is to support and further nourish the mindful and time-consuming process of hand embroidery and its heritage, particularly in today's world, where quality is often neglected for the sake of quantity.

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Remaining at the heart of the brand, accessories were the starting point for Jupe by Jackie in establishing itself as a renowned embroidery house.

Experimenting with various hand embroidery techniques and designs, Jackie felt instantly drawn to accessories as an exciting medium to present hand embroidery on. Bow ties, ties and pocket squares proved to be a perfect base to create subtle, yet eye-catching and outspoken designs - adding an interesting, expressive touch to an outfit. The first collection of accessories won hearts at Merci, United Arrows and Tomorrowland amongst other high-end boutiques.

The current Jupe by Jackie accessories collections are comprised of ties, bow ties, pocket squares and scarf ties, alongside a wedding collection. Designs vary, ensuring there is a style for any kind of occasion, be it casual or formal.

An extensive variety of considered colour combinations, high quality fabrics and intricate embroidery techniques are applied. Fabrics range from soft silk to velvet and satin. The men's accessories are presented in gift boxes, making for the ultimate gifts.

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Defined by striking colour combinations, outspoken materials and refined pattern designs, Jupe by Jackie women's collections combine boyish characteristics with elegant female shapes using fine cottons, delicate chiffon silks and silk velvets. Each season, the women’s collections have gained global recognition from stores and stylists. The collections are sold in high-end boutiques around the world - for stockists please click here.

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Reaching out to the stylish man with an eye for detail, the ready-to-wear men’s line was created by Jupe by Jackie in 2015. While some may regard embroidery as inherently feminine, Jupe by Jackie has successfully shown this art can be applied to create artistic, elegant and boldly masculine fashion while also offering a new spin on wardrobe essentials. Most importantly, each piece pays respect to the unique craft of Indian embroidery, while the use of high-quality Japanese and Italian fabrics reflects the brand’s devotion to quality and craftsmanship.


Subtle embroidery transforms the object.

In 2017, Jupe by Jackie took an exciting step within the world of design. The renowned fashion brand launched its first collection of interior design, labelled Jupe by Jackie Home. As a counterweight to mass produced woven and printed fabrics, Jupe by Jackie aims to revive the ancient craft of hand embroidery that seemed to have left the world of interiors.

By subtle, modern needlework, free from mechanical repetition, fabrics become a rare art, allowing interior textiles to become architectural or poetic objects. Their strong colour combinations and balanced proportions add to a room not only functionality, but an artistic atmosphere as well. Amongst Jupe by Jackie Home selection are poufs, cushions, upholstery for chairs, and wall hangings; all hand embroidered on silk velvet, linen and khadi cotton. As with Jupe by Jackie’s fashion collections, a made to measure service is offered, welcoming personal preferences for design or colour combinations and thus providing unique, customised interior piece

Gunda Home Mood 19 Hr Web
Denon Home Mood 2 Hr Web
Ulster Green Home Mood 16 Hr Web

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