Sustainability through craftsmanship

At Jupe by Jackie, sustainability begins with the way each piece is designed and made. Many garments, ties, accessories and pieces for the home are created to order, with time devoted to skilled handwork rather than large-scale production.

This considered approach supports a specialised craft, limits the need to produce large quantities of stock and allows each piece to be made with individual attention.

Made to order, not made in excess

Hand embroidery does not lend itself to mass production. It is intricate, time-consuming work that requires patience, concentration and precision.

Many Jupe by Jackie pieces are therefore made after they have been selected. Rather than creating large quantities in advance, time and craftsmanship are invested in pieces that have actually been ordered.

Made-to-order production also creates opportunities for personalisation. Depending on the design, adjustments can be made to fit, length, colour, embroidery or proportion, creating a piece that is more closely suited to the person or setting for which it is intended.

Explore the made-to-order and bespoke possibilities.

Sustaining exceptional craftsmanship

Jupe by Jackie was founded in 2010 by Dutch designer Jackie Villevoye, following her introduction to the traditional hand embroidery of Uttar Pradesh in northern India.

The knowledge and techniques behind this intricate craft have been passed from one generation to the next. Developing the precision required for the finest embroidery takes years of practice.

Jupe by Jackie works with a team of more than 50 skilled embroiderers, providing year-round work while helping to sustain highly specialised knowledge and craftsmanship.

“I wish all my clients could have the opportunity to look just fifteen minutes behind the scenes in Uttar Pradesh,” Jackie says. “The work is very intricate, time-consuming and done with a great deal of patience and passion.”

Step inside the Jupe by Jackie atelier.

Designed beyond a season

Jupe by Jackie does not design solely around short fashion cycles. Clothing, ties and pieces for the home are created to retain their character beyond a single season.

The embroidery is an integral part of each design. Its colour, placement and intricacy give the finished piece its individuality, allowing it to remain distinctive and relevant over time.

Quality materials from Italy, Switzerland and Japan are selected to complement the precision of the handwork and to create pieces intended to be worn, used and valued for years.

Care and longevity

A carefully made piece also deserves careful use. Following the appropriate care instructions helps protect the fabric and embroidery and can extend the life of a garment, accessory or interior piece.

Read the Jupe by Jackie washing and care instructions.

A considered way of making

For Jupe by Jackie, sustainability is not presented as a single claim. It is reflected in a way of working: producing many pieces to order, designing beyond seasonal trends, supporting skilled hand embroidery and creating pieces with lasting individual character.

Meet designer Jackie Villevoye and read more about the origins of Jupe by Jackie.