Introduction
Jupe by Jackie B.V., located at Londensekaai 27, 4331 JG Middelburg, the Netherlands, is responsible for the processing of personal data described in this Privacy & Cookie Policy.
Last Updated: 16/07/2026
Article 1. Privacy Commitment
1.1. Jupe by Jackie B.V., collectively referred to as “Jupe by Jackie”, “we”, “us” or “our”, is committed to protecting your privacy and handling your personal data carefully and securely.
This Privacy & Cookie Policy explains how we collect, use, store and share personal data when you use our website, www.jupebyjackie.com (the “Website”), place an order, create an account, subscribe to our newsletter or contact our customer service.
1.2. Where your consent is required, we will request it separately, for example through our cookie banner or newsletter subscription form. You may withdraw your consent at any time.
Article 2. Personal Information We Process
2.1. Depending on how you use our Website and services, Jupe by Jackie may collect and process the following categories of personal data:
- Name and surname: Used for order processing, customer account management, delivery and customer communication.
- Billing and delivery address: Used for billing, shipping, returns and the delivery of products purchased through our online store.
- Email address: Used for order confirmations, delivery updates, customer support, account management and, where permitted, newsletters and promotional communications.
- Telephone number: Used for customer support, delivery updates, resolving delivery issues and, where necessary, verification.
- Payment and transaction information: We process information relating to payments, payment methods, purchases, refunds and transaction history. Full payment-card details are generally processed by our payment service providers.
- Order and shopping information: Products viewed, products purchased, sizes, quantities, prices, discounts, shopping-cart activity, returns and purchase history.
- IP address and device information: This may include your IP address, browser type, operating system, device type, language, approximate location and Website session information.
- Website usage information: This may include pages and products viewed, clicks, searches, shopping-cart activity, checkout activity, purchases and interactions with Website features.
- Communication information: Information contained in emails, customer-service requests, return requests, complaints and other communications with us.
- Cookies and similar technologies: This may include cookie identifiers, advertising identifiers, consent preferences and information collected through cookies, pixels, tags and similar technologies.
Article 3. How We Collect Your Information
3.1. Information you provide to us: We collect personal data when you create an account, place an order, subscribe to our newsletter, request a return, complete a form or contact us.
3.2. Information collected automatically: When you visit or use our Website, we may automatically collect technical and usage information through log files, cookies, pixels, tags and similar technologies.
3.3. Information received from third parties: We may receive information from payment providers, delivery companies, customer-service providers, email-marketing providers, analytics providers, advertising platforms and other service providers used to operate our Website and services.
Article 4. Cookies and Your Choices
4.1. We use cookies and similar technologies to operate and secure our Website, remember preferences, analyse Website usage, measure advertising performance and, where permitted, personalise advertisements.
Necessary cookies may be used where they are required for the operation and security of the Website, shopping cart, checkout and cookie-consent settings.
Where required by law, we ask for your consent before using non-essential analytics or marketing cookies and similar technologies.
You can accept, reject or customise non-essential cookies through our cookie banner. You can also change or withdraw your consent at any time through the cookie settings available on our Website.
Disabling certain cookies may affect some optional features of the Website, but rejecting non-essential cookies will not prevent you from placing an order.
Article 5. Purposes and Legal Bases for Processing
5.1. We use personal data for the following purposes and legal bases:
- Performance of a contract: To process payments, complete and deliver orders, manage returns, provide customer service and manage customer accounts.
- Legal obligations: To comply with accounting, tax, consumer-protection and other legal requirements.
- Legitimate interests: To operate and improve our Website, provide customer support, secure our systems, prevent fraud, analyse business performance and protect our legal rights.
- Consent: To send newsletters, use non-essential analytics and marketing technologies, personalise advertising and measure advertising performance where consent is required.
Certain information, including your name, delivery address and payment information, is necessary to complete and deliver an order. Without this information, we may be unable to provide the requested products or services.
We do not use solely automated decision-making that produces legal or similarly significant effects concerning you.
Article 6. Sharing and Retention of Personal Data
6.1. We may share personal data with third parties where this is necessary to operate our business, complete orders, provide our services, comply with legal obligations or protect our legitimate interests.
These third parties may include:
- Website-hosting and IT service providers;
- Payment and fraud-prevention providers;
- Delivery, courier and return providers;
- Customer-service and email-marketing providers;
- Cookie-consent and tag-management providers;
- Analytics and advertising providers;
- Professional advisers such as accountants and legal advisers; and
- Government authorities where disclosure is legally required.
6.2. We retain personal data only for as long as necessary for the purpose for which it was collected or for as long as required by law.
Order, transaction and accounting information is retained for the applicable statutory retention period. Newsletter information is generally retained until you unsubscribe, and cookie and tracking information is retained in accordance with the periods shown in our cookie settings or the relevant service configuration.
Article 7. Your Rights
7.1. Under applicable data-protection laws, you may have the right to:
- Request access to your personal data;
- Request correction of inaccurate personal data;
- Request deletion of your personal data;
- Request restriction of processing;
- Object to certain processing;
- Request data portability where applicable;
- Withdraw consent at any time; and
- Object at any time to direct marketing.
You can exercise these rights by contacting us using the details below. We may ask you to provide information required to verify your identity.
Article 8. International Data Transfers
8.1. Some service providers may process personal data outside the European Economic Area. Where required, we use appropriate safeguards, such as an adequacy decision, the EU–US Data Privacy Framework, Standard Contractual Clauses or another transfer mechanism permitted by applicable data-protection law.
Article 9. Security Measures
9.1. We use reasonable technical and organisational security measures designed to protect personal data against loss, misuse, unauthorised access, disclosure or alteration. However, no method of electronic transmission or storage can be guaranteed to be completely secure.
Article 10. Changes to This Policy
10.1. We may update this Privacy & Cookie Policy when our services, providers, practices or legal obligations change. The date of the latest version is shown at the beginning of this policy.
Contact Us
For questions about this Privacy & Cookie Policy, our privacy practices or your personal data, please contact:
Email: operations@jupe-by-jackie.com
We encourage you to read this policy carefully and contact us with any questions or concerns about our privacy practices or your personal information.